Sunday, August 26, 2012

Shawled up!



How to wear a shawl a hundred different ways - all of us look up those videos once in a while. We like some, twitch at some, stick to some and forget the rest. End of the day, a shawl is shawl, right? Wrong.
Meet this versatile shawl from Shawl Dawls. A unique piece of clothing that transforms from a shawl to an evening dress, and everything in between, in seconds. Their tagline could easily be “It can also be a shawl”. This one shoulder sage green dress is one of their gorgeous shawls. Need I say more?


 
 
Shawls worn as a dress: Shawl Dawls 
Shoes: Old
Belt: Forever New (Old) Prettier option

I first met the vivacious duo behind this one size fits all fashion marvel at an emerging designers event earlier this year, and, their product stayed in my head long after they went back to LA. When I heard they were back in town for another event, I couldn’t pass up the opportunity to meet them. Know more about them, and, show you guys this creative piece of clothing.
 
Catherine Rejano, Julie Cruz, Roshena Chadha, Jessica Koay (Missing!: Taniya Ahmed)
 
The chirpy Julie Cruz, and, the spunky Roshena Chadha, both first time entrepreneurs, spoke about how the idea sprung up during a casual shopping jaunt when Julie wondered how much you can do with a shawl, if only…and that is exactly the gap they have filled. From a one product start-up a couple of months ago, Shawl Dawls has already breezed into accessories, make-up and shawls for toddlers too! I enjoyed browsing through their collection of not just shawls but also cute little buttons that help hold the shawl in style.
 
Small Dawls
 
Over a delicious home cooked meal made by Roshena with the help of their sprightly interns, Catherine and Jessica, it is inspiring to hear them talk about how they quit their 9 to 5’s to work on this full time. The years they spent as fashion school is finally put to good use.
The cool caprese salad was a wonderful start to the meal that got better by the course - both, food and the conversation. They told me how they change their collection by the season, so their current Fall/Winter collection is stocked up with plaids and wool. In the summer, their shawls work great as sarongs or swim cover-ups.
 
 Caprese Salad
This colorful Summer salad served on a bed of greens and sprinkled with strawberries and oranges was spot on for a hot Phoenix evening, followed by the comforting vegetable rigatoni with bell peppers and broccoli.
 
Summer Salad
 
Catherine and Jessica all set for the meal
They definitely saved the best for last - the butterscotch fudge. As they serve it in a shot glass topped with roasted walnuts and drowned in caramel sauce, they tell me about the Shawl Soiree they can organize for your bunch of girlfriends where they offer discounts on the shawls purchased.

Butterscotch Fudge
 
As I was all set to bid goodbye, a couple of pounds heavier, I learnt there is more to look forward to, and, soon at that. I cannot wait to watch the wonders these girls will do with The shawl.
Want this shawl? You can win one! Follow these steps to enter the contest (Shipping within USA only)

(1)    Like Shawl Dawls on Facebook
(2)    Leave your email address in the comment box below, so I can let you know if you are the lucky winner!

PS. Contest ends September 06, 2012



 




 

42 comments:

  1. really pretty mint colored dress...u look terriffic!

    Tanya
    Dazzle and Sizzle
    Facebook
    Twitter

    ReplyDelete
  2. so so pretty...ur looking great

    lookingoodfeelingfab.blogspot.in

    lookingoodfeelingfab.blogspot.in

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  3. The colour of the dress is no doubt pretty and it suits you a lot.

    ❤ A Pretty Little Mess

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  4. this looks so pretty on u Ramya,the color that belt,everything is soo perfect !
    ✿thefashionflite
    ✿twitter
    ✿Bloglovin

    ReplyDelete
  5. Very clever design! I love the mint & the way it drapes beautifully.
    All that food looks delish!

    ReplyDelete
  6. nice dress!


    www.vanillaandsoap.com
    NEW POST!

    ReplyDelete
  7. I love the mint coloured dress!! It looks absolutely stunning on you! :)

    p.s. Feel free to check out my fashion blog,
    if you have time! :)

    Much love,
    The Cabinet Of Fashion blog

    ReplyDelete
  8. I cannot believe that is a shawl! Look so fabulous as a dress! You look amazing in that color

    KISSES FROM :
    A SMALL BLOG WITH A BIG HEART!
    MRS JACK OF ALL TRADES DAILY (where fashion and food collide!)
    http://mrsjackofalltradesdaily.blogspot.com/

    ReplyDelete
  9. The dress is lovely and you loo great. Loved how you styled it.
    New post up on my blog www.rumelatheshopaholic.blogspot.com

    ReplyDelete
  10. That green dress is very pretty.

    www.fashioncontainer.com

    ReplyDelete
  11. You look amazing! Love the shape and color of the dress:)

    Hope you will take a look at my blog too! Let's follow each other?

    www.fussylife.com

    xx
    Kelly

    ReplyDelete
  12. Love how you wore the shawl as a dress :)
    Thanks for visiting my blog!

    Following you :)

    Love,
    Deepika
    http://musicphotographyfashion.blogspot.in/

    ReplyDelete
  13. Thanks for stopping by my blog and thanks for the comment.

    You look so pretty!!
    And great dressing sense.! read all the posts on your first page.!
    Just to avoid over exposure, didnt comment on all the posts.
    Loved your shoes, the dress!
    Polka dress is my fav. and the jean shorts! hot!

    Couldnt stop following you:) I am your new follower :)
    http://apoorvathinks.blogspot.in

    ReplyDelete
  14. What a pretty dress, the color is fabulous! Welcome back to blogging, we have missed you:) Look forward to your new posts!

    xo
    Alison

    ReplyDelete
  15. You look gorgeous in that dress!! PS. I'd love it if you could come visit my blog and follow me if you like it!! :)

    -Stephanie
    @LaminLouboutins.blogspot.com

    ReplyDelete
  16. Nice blog sweety! I m following you now on GFC and Bloglovin! Hope you will visit my blog and follow back if you want! :)

    xxx

    http://bygthoughts.blogspot.gr/

    ReplyDelete
  17. Such a lovely dress(:
    xo,
    loadsofashion.blogspot.com

    ReplyDelete
  18. Love it! :)
    valeriejng@yahoo.com

    ReplyDelete
  19. The way you wore the shawl is super cute :) Loving the elegant look <3

    vivian_hong1993@yahoo.com

    ReplyDelete
  20. icesk8erkel14@yahoo.com

    ReplyDelete
  21. Lovely blog!! Following you now!!

    jasmine
    http://crazylifeofjasmine.blogspot.in/

    ReplyDelete
  22. Amaaaaazing belt, I wantt it!!!!

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  23. You look absolutely orgeous in this shawl dress.. And wat. Wonderful color!!!!


    Love
    Mehak
    Www.thedoublemlife.blogspot.com

    ReplyDelete
  24. Gorgeous!!! Love your outfit too

    Follow each other?

    LAST day to enter CHANEL handbag giveaway on www.fashion-a-holic.com

    ReplyDelete
  25. Wow, you look amazing :)

    http://anna-and-klaudia.blogspot.com/

    ReplyDelete
  26. That is a beautiful color on you!!

    http://heydahye.blogspot.com/

    ReplyDelete
  27. Always combine the right clothes, I like your style.

    ReplyDelete
  28. lovely outfit! followed you in gfc, hope you can follow back! http://xxxloveisbeautyxxx.blogspot.ie/

    ReplyDelete
  29. Great great great dress! I love the color too! :D
    Please check out:

    Website: backtofive.blogspot.com
    Twitter: backtofive's twitter
    You have to visit: Bloggers Against Social Injustice too!

    See you there! :D

    backtofive.blogspot.com
    backtofive's twitter


    xoxo backtofive

    ReplyDelete
  30. Love the great movement and shape of your dress!
    Material Fixations

    ReplyDelete
  31. Amazing! I could really use this in my wardrobe:-)

    Kaylinzmom@hotmail.com

    ReplyDelete
  32. Ah, I think the idea is absolutely brilliant. It does indeed seem like a great way to wear a shawl and I love your review of it.

    Following you now.

    Sonshu
    www.thesonshu.com

    ReplyDelete
  33. Hi Ramya,
    Just came across your blog and quite like it!
    Lovely style and that dress is gorgeous!

    Namrata x
    http://namrata-noted.blogspot.in/

    ReplyDelete
  34. Hi dear, I just found your blog! very nice long dress!!!

    Hope you'll visit me, I will be so grateful :)
    Lots ok kisses, Elena

    ReplyDelete
  35. Yum the food looks great!
    Your blog is great too, going back to check out past posts now!
    Would you like to follow each other on GFC??

    Kendra
    xx

    www.stoleninspiration.com

    Ohhh by the way we have a great giveaway on at the moment!

    ReplyDelete

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